Bert King

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Bert King Leadership Profile

Co Founder / Partner - King America Performance Solutions

I am a founder, operator, and industry advisor focused on modernizing the towing and recovery sector through financial discipline, operational structure, and scalable systems. With more than three decades of experience across banking, entrepreneurship, and consulting, my work sits at the intersection of financial clarity and hands-on execution.

I began my career as the youngest Vice President in the history of First National Bank in Lafayette, Louisiana, where I built a strong foundation in corporate lending, financial structuring, and business analysis. That experience shaped a belief that continues to guide my work: most businesses don’t fail from lack of effort or demand, but from a lack of financial visibility, operational structure, and disciplined decision-making.